Aligning Vertical Collection Relevance with User Intent

by Ke Zhou Thomas Demeester Dong Nguyen, Djoerd Hiemstra, and Dolf Trieschnigg

Selecting and aggregating different types of content from multiple vertical search engines is becoming popular in web search. The user vertical intent, the verticals the user expects to be relevant for a particular information need, might not correspond to the vertical collection relevance, the verticals containing the most relevant content. In this work we propose different approaches to define the set of relevant verticals based on document judgments. We correlate the collection-based relevant verticals obtained from these approaches to the real user vertical intent, and show that they can be aligned relatively well. The set of relevant verticals defined by those approaches could therefore serve as an approximate but reliable ground-truth for evaluating vertical selection, avoiding the need for collecting explicit user vertical intent, and vice versa.

To be presented at the ACM International Conference on Information and Knowledge Management (CIKM 2014) in Shanghai, China on 3-7 November 2014

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